How To Automate Website Form Submissions Into Zapier (Step-By-Step With FormGent)

Tired of manually checking every new website form submission?
Or missing out important leads, customer inquiries, or sign-ups?
You’re not alone. Many website owners struggle with managing incoming form data efficiently. As your business grows, this problem only gets worse. Manually organizing, responding, or forwarding every submission becomes a serious productivity killer—and leads to costly delays, missed opportunities, or disorganized workflows.
But here’s the good news: You don’t have to keep doing it the hard way.
With Zapier, you can automate your website form submissions, so that every time someone fills out a form on your site—like with FormGent—you can instantly get an email alert, push it to your CRM, log it in Google Sheets, or even send a Slack message.
In this blog, we’ll show you exactly how to connect FormGent to Zapier step by step, and automate your form submissions to save time, boost efficiency, and never miss a response again.
Let’s get started!

What Is Zapier

Zapier is a powerful no-code automation platform that connects your favorite apps and services so they work together—without you having to write a single line of code.

Think of it as a digital bridge between tools like Gmail, Google Sheets, Slack, Mailchimp, FormGent, and over 7,000+ other apps. It helps you automate repetitive tasks, streamline workflows, and save hours of manual work.

Zapier works using a simple “Trigger → Action” format.

Here’s how it functions:

• Trigger: The event that starts the automation. For example, someone submits a form on your website.
• Action: What you want Zapier to do when the trigger happens. For instance, send you an email, add the data to Google Sheets, or notify your team on Slack.

These automations are called Zaps. A single Zap can be as basic or complex as you need. You can even chain multiple actions together for more advanced workflows.

For example: A user submits a form via FormGent → Zapier triggers → Sends you an email + Logs data in Google Sheets + Notifies your team in Slack — all automatically.

Whether you’re a marketer, entrepreneur, agency, or business owner, Zapier is your silent team member that works behind the scenes—24/7.

Why Use Zapier With WordPress Form Plugins Like FormGent?

When someone submits a form on your WordPress website, what happens next?

If the answer is “you manually check and respond”, you’re wasting valuable time—and possibly missing out on leads, sales, or opportunities. That’s where Zapier steps in.

Integrating Zapier with a powerful form builder like FormGent allows you to automate what happens after a website form submission, with zero coding. Here’s why that’s a big deal:

1. Eliminate Manual Tasks

With Zapier, you can set up automations:

• Send a follow-up email to the user

• Notify your sales team in Slack

• Add the lead to Google Sheets or your CRM

• Trigger a support ticket

No more downloading form entries or copying data—everything flows automatically.

2. Connect With 7,000+ Apps

FormGent + Zapier opens the door to thousands of integrations. You can link your form to:

• Marketing tools (Mailchimp, ActiveCampaign, ConvertKit)

• CRMs (HubSpot, Zoho, Salesforce)

• Project management tools (Trello, Notion, ClickUp)

• Online shopping sites, help desk software, and others

Whatever tools you choose, it’s likely that Zapier can integrate with them.

3. Real-Time Responses (or as Close as Possible)

Zapier runs most tasks in near real-time—especially on premium plans. Even on free plans, it checks for new form responses every 15 minutes. That means your workflow stays fast, responsive, and automated. Note that the time can be different depending on your plans.

4. Focus On What Matters Most

Instead of worrying about checking website form responses, you can focus on growing your business, closing deals, or nurturing leads—while Zapier handles the repetitive stuff behind the scenes.

Why FormGent + Zapier = A Winning Combo

While most WordPress form plugins charge for Zapier support or require paid add-ons, FormGent offers built-in Zapier integration and premium features for free. That’s a big advantage for small teams or solo entrepreneurs.

With FormGent, you get:

• Native Zapier support

• Seamless data forwarding

• Easy-to-use multi step form builder

• Smart fields & conditional logic

All without needing to upgrade—making it one of the most automation-friendly form plugins on the market today.

Want to see it in action? Let’s explore how to Automate Website Form Submissions into Zapier (step-by-step)

Step-by-Step: Automate FormGent Submissions Into Zapier

Automating your form submissions with Zapier is easier than you think. Follow this step-by-step guide to connect FormGent to Zapier.

Step 1: Create Your Zapier Account

Visit Zapier.com and create a free account if you haven’t done so yet.

Step 2: Start A New Zap

Start by clicking “Create Zap” from your dashboard.

You can use AI to create automation workflows, but in this tutorial, we’ll show you the manual setup for better technical clarity.

Step 3: Understand Zapier’s Structure

Zapier automations (called Zaps) are made up of two key components:

Trigger – the event that initiates your Zap

Action – what you wish Zapier to execute after the trigger activates

Step 4: Set FormGent As The Trigger

In the Trigger section, search for and select FormGent as the app.

Choose the trigger event: New Form Response.

Note: This trigger uses a polling method, meaning Zapier checks for new form submissions every 15 minutes. (Time can be different based on your subscription)

Step 5: Connect Your FormGent Account

Click Continue, and you’ll be prompted to connect your FormGent account. For integrating FormGent with Zapier, you need to validate by authorization URL & secret Key. For authorization, please check our Zapier Integration documentation section.

Once connected, you’ll see a list of forms you’ve already created in FormGent.

Pick the form you like to automate with Zapier.

Step 6: Test Your Trigger

Click “Test Trigger” to confirm that Zapier can fetch sample form responses.

When successful, Zapier will present the information taken from your selected form. This ensures the setup is working correctly.

Step 7: Establish The Action

Since your trigger is working, it’s time to define the Action. You can automate your website form submission from the endless list. This time we’ll do automated Gmail. This flow will like if someone submit a form, we’ll receive an email alert. For this, search for Gmail and pick it as your Action app.

Step 8: Configure The Email Details

Now, set up how the email will be sent after a form is submitted. This time we’ll select the “Send Email” event as we are planning to receive an alert email on form submission. 

Connect the Gmail account you want to send mail from.

To: Input your email address.

You can also add CC/BCC, attachments, and other advanced options based on your needs.

Subject: e.g., “Welcome Email”

Body: You can write custom text and insert form fields dynamically (like name, email, message, etc.) to personalize the content

Step 9: Test The Zap

Press “Test Step” to send a test email to your attached Gmail.

If the test email lands in your inbox successfully, everything has been set up correctly.

Step 10: Publish The Zap

Once the test is successful, click “Publish” to activate the automation.

From now on, whenever someone fills out the chosen FormGent form, you will automatically get an email containing the website form details.

Final Check

You should now see a test email in your inbox that confirms the integration is working. Going forward, your workflow will run hands-free, automating your response process in real time.

Final Thoughts

In today’s fast-paced digital world, automation is no longer a luxury—it’s a necessity. Manually managing website form submissions wastes time, slows down responses, and increases the risk of errors or missed opportunities.

With tools like Zapier, you can automate your entire form workflow—from collecting data to sending emails, updating spreadsheets, or triggering follow-ups in your CRM. It’s like having a virtual assistant working 24/7 behind the scenes.

And when you pair Zapier with FormGent, the process becomes even easier.

No complicated setup

No premium plugin lock-ins

Just smooth, no-code automation right from your WordPress dashboard

Whether you’re collecting leads, booking appointments, or running surveys, FormGent + Zapier is the ultimate combo to save time, stay organized, and scale your efforts.

Ready to automate like a pro?

Try FormGent free today and unlock the full potential of form automation—without paying a premium. Your smarter, faster, and more efficient workflow starts now.

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